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Digital Marketing Course

Since you have decided to learn Digital Marketing and start your career as a Digital Marketer, the main thing that you need to know is the digital marketing course content.

Before enrolling for any training program, the course content is given a lot of importance, so is the case with Digital Marketing as well.

Digital Marketing is a broad concept and includes various channels like Search Engine Optimization, Search Engine Marketing, Email Marketing, Social Media Marketing, Inbound Marketing, Content Marketing and Web Analytics.

However, before you enter the field of Digital Marketing as a student, it is recommended to do some homework in advance to get a clarity of topics involved in the Digital Marketing Course Content. According to a combined study of CII and KPMG, Digital Industry will produce more than 20 lakhs job in India by 2020.

So, this makes Digital Marketing the most sought after career option in the current scenario.

6 Types Of Digital Marketing Course Content

1-  Digital marketing course – SEO 

digital marketing course - seo

Search Engine Optimization

To begin with, SEO or Search Engine Optimization is the process that ensures higher ranking of your website in the search engine.

In particular, SEO gets more traffic that is organic & relevant. This module of digital marketing training courses is crucial as it determines the rank of the website.

In addition, SEO can be thought of as increasing the visibility of your website so that it reaches the right audience.

Furthermore, when you end up ranking on top of search results, you can easily expect higher activities on your website, more brand visibility, brand awareness and conversions.

Moreover, SEO Marketing is an essential part of the Digital Marketing Course Content that will teach you SEO tactics and methods.

Lastly, with the knowledge SEO friendly domain, SEO friendly designs, link building, mobile SEO, off-page and on-page SEO, you can easily leverage your brand’s online presence.

2. Google Ads:

Every second, there are 2.3 million searches performed on Google, and the majority of search results pages include ads. Paid for by businesses, ads can be an extremely effective way of driving relevant, qualified traffic to your website exactly when people are searching for the types of products or services your business offers.

In this article, you’ll learn what ads are, how ads work, and why you should run your own Google ads.

What Are Google Ads in digital marketing course?

Google offers paid advertisements which appear in search results on with the use of  AdWords or advertisements that appear on other websites through the Display Network and AdSense program.

Below is an example of a Google search engine results page (SERP). There are two sections of paid Google ads, one above the “natural” or organic links and one at the bottom of the results page:

digital marketing course -google adword

3. Google Analytics :

In each episode of this series, we are going to use a little bit over 10 minutes to cover one specific area of Google Analytics.

In the first episode of our series (which is going to be slightly longer than usual due to the introductions), we are going to offer a brief introduction to Google Analytics and explain several basic concepts about the tool, including:

  • What is Google Analytics and why is it mission-critical for your business?
  • How does Google Analytics work?
  • What are the distinctions between metrics and dimensions on Google Analytics?
  • What kind of data are available on Google Analytics, and what you can do with them?

digital marketing course- Google Analytics

Features of Google Analytics

Google analytics is used to track the website, activity of the users such as session duration, pages per session,bounce rate etc. along with the information on the source of the traffic. It can be integrated with Ads, with which users can review online campaigns by tracking landing page quality and conversion (goals). Goals might include sales, lead generation, viewing a specific page, or downloading a particular file. Google Analytics‘ approach is to show high-level,dashboard-type data for the casual user, and more in-depth data further into the report set.

Google Analytics analysis can identify poorly performing pages with techniques such as funnel visualization, where visitors came from (reffers), how long they stayed on the website and their geographical position. It also provides more advanced features, including custom visitor segmentation. Google Analytics e-commerce reporting can track sales activity and performance. The e-commerce reports shows a site’s transactions, revenue, and many other commerce-related metrics

On September 29, 2011, Google Analytics launched Real Time analytics, enabling a user to have insight about visitors currently on the site. A user can have 100 site profiles. Each profile generally corresponds to one website It is limited to sites which have traffic of fewer than 5 million page views per month (roughly 2 page views per second) unless the site is linked to a Google Ads campaign.

Google Analytics includes Google , rebranded as Google Analytics Content Experiments.  Google Analytics’ Cohort analysis helps in understanding the behaviour of component groups of users apart from your user population. It is beneficial to marketers and analysts for successful implementation of a marketing strategy.

Digital Marketing Course Benefits

1. Discover the Professional in You

The count of digital marketing jobs is booming up. There will be an alarming rise in the count of digital jobs in the years to come. Thinking of pursuing a career in digital marketing is wise. You can prepare yourselves for a job role which will be in high demand in coming years Or can be very helpful in your own business ,

Mondo, a digital marketing firm in New York predicted that the demand for digital marketing executives would increase by 38%. You need to trace out the skill set that is demanded by the It firms and prepare accordingly. Before you begin, it is mandatory to have an eye on the required skills and expertise. Taking the right initiative would help you have a secure job position with handsome salaries in approaching future.

2. A Wide Range of Career Options

Digital marketing does not restrict you to one specific job profile. Even leading companies such as Google, Twitter, and Facebook provide a wide array of job opportunities.

Making a choice depends on the professional who has to set up his career in digital marketing. New online jobs are declared regularly for different organizations and enterprises. This gives an added benefit of being choosy about the kinds of work and type of workstation.

However, this choice must be made by analyzing job roles deeply. Make the choice that goes well with your needs.